Which type of resources are beneficial for dealers in helping customers?

Current educational materials on pest management are highly beneficial for dealers in assisting customers because they provide reliable, up-to-date information on the latest practices, products, and research relevant to pest control. These materials help dealers offer evidence-based recommendations, ensuring customers receive quality advice that can lead to effective pest management solutions. Moreover, educational resources often cover safety guidelines, environmental considerations, and integrated pest management strategies, all critical elements for responsible pesticide use.

In contrast, relying on outdated books and pamphlets can mislead customers, as pest management is an evolving field with ongoing advancements and changes in regulations. Sales pitches that lack substantive background information do not equip dealers to answer customer inquiries or tailor solutions to specific situations, making them less effective in building trust and credibility. While social media posts promoting discounts can attract attention, they do not provide the in-depth knowledge necessary for effective pest management decisions. Investing time in educational materials ensures dealers can support customers with accurate, practical, and relevant information.